Meet Elizabeth Lvovski, Founder LIZA

For over two decades, I carved my path inside the corporate art world helping shape a startup into a creative force. At iCanvas, I didn’t just step into a role, I created it. I built the licensing division from the ground up, crafting programs, streamlining processes, and establishing a framework that helped transform the company into a leader in the art industry.

But beyond the structure and strategy, it was always about the people. I built lifelong relationships with artists, guiding many from anonymity to recognition, helping them turn their creative gifts into sustainable, thriving careers.

Beneath every deal and initiative, there was a deeper truth: art isn’t just décor. It’s soul. It’s story. It’s identity.

That belief became the heartbeat of LIZA, my agency devoted to empowering contemporary artists and art-first brands through licensing, publishing, IP management, and curation for interiors. With a foundation in fine art and deep roots in home décor, I help artists move beyond the canvas and support decorators in bringing spaces to life through thoughtful, curated art selections.

Whether it’s brokering licensing deals, building merchandising programs, or curating artwork for interiors, my work ensures that art is not only seen, it’s felt.